The Team

” Have the courage to follow your heart and intuition.” ~Steve Jobs

Hanel has 23years of experience in the hospitality, retail and supply sectors. She has a BCOM degree in Hospitality Management, a Diploma in Interior Decorating and a Diploma in Cake Decorating. She has managed various upmarket game lodges, an international sportswear brand and a hospitality supply business. She currently owns and manages not only Bake2Earth, but also a few other ventures. In her spare time she bakes cakes for clients, friends and family as a hobby. She has an inquisitive mind and a very strong work ethic. She is constantly busy thinking up new ideas and things to do. Being creative is what inspires everything she does. Outside of work, she loves being in nature and she adores animals of all kinds.

Hanel